There are 5 reasons why your business ideas, product or service may not be adopted or last many generations (but you can turn those on their heads).
I want to bet that some people haven’t seen a typewriter before.
But, I was introduced to a TYPEWRITER by my late dad. He had a typewriter and also trained his students on that. I also became one of his students. So, I learned how to type when I was in secondary (high) school.
But as I grew up, I wondered who came up with the KEYS PATTERN. It is called QWERTY. That is the pattern the computer and most mobile devices use.
If you look at THE FIRST SIX LETTERS on the top left hand corner of your device or keyboard letter row; that’s where the name is derived from.
In my search to find out, I discovered that the original positions of the keys on typewriter were arranged in alphabetical order in two rolls.
But funny enough, when the keys were strucked faster, the type-bars of the commonly used letters of the alphabets (T and H, S and T) collided and caused the type-bars to jam.
Most of us use the keys (alphabets) on our devices without wondering how the arrangement came to be. Few people, I guess, do.
Of course, when there is a problem, the need for solution arises. So in 1868, an educator, Amos Densmore, collaborated with Sholes and changed the pattern of the letters on the keyboard. This new pattern gave rise to another problem – people couldn’t EASILY locate the letters on because of the arrangement.
But the result of this new arrangement is that people can type faster without the type-bars jamming. As the acceptance of the typewriter grew, people stopped complaining about the arrangement of the keys. Majority of people memorised the positioning of the letters on the keys.
The results was that, this initially made it difficult for people to find the letters they needed to type efficiently.
“In 1872, Remington Company produced the first mechanical typewriter, patented by Latham Sholes. Typists soon mastered the skill to typing that they were going so fast that were jamming the typewriter keys which flew up to hit the typewriter ribbon. In the late 1870’s, instead of solving the problem of why the typewriter were jamming, Remington redesign the keyboard layout so as to slow down the typist by introducing the QWERTY keyboard. The “improved” QWERTY layout was designed to slow down typing and prevent typewriter keys from jamming anymore by slowing down typist.” – searsol.com
In 1930, someone, Professor August Dvorak of Washington State University, came up with another pattern called AOEUIDHTNS.
According to some, this pattern was MORE USER-FRIENDLY in that all of the vowels and the five most commonly used consonants were arranged on the home row.
The plus for the Dvorak keyboard (as it was called), a person could type approximately 400 of the English language’s most common words just by using the keys of the home row, compared to 100 words on the QWERTY keyboard.
Furthermore, it is reported that a typist’s fingers would not have to travel as far as they did on Sholes’ keyboard to type the majority of words.
The downside was, the way Dvorak keyboard was designed it required a typist to frequently alternate hands to type most words.
Apart from Dvorak, there were many other versions that came up, yet they couldn’t replace QWERTY.
Why has the QWERTY key pattern remained till date?
Why has this QWERTY pattern crossed many generations?
Do you have any idea?
What were the reasons other alternatives where not adopted despite seemingly efficiency and better positioning?
1. The Law of Inertia
Humans by nature find it hard to SWITCH from something they are used to, to another new idea. If an existing business idea before yours was adopted and entrenched, it is hard for people to do away with such.
Dr. Dvorak said, “Changing the keyboard format is like proposing to reverse the Ten Commandments…”
There is what is called LEARNING HURDLE. That’s it. People find it difficult to learn new things as against what they are used to. You can call that MENTAL LAZINESS.
Therefore, your role is to study how the existing product or service got entrenched into the habit system of your target market or audience. Study how that habit can be changed.
Know that HABIT FORMING is a gradual thing.
One way you can successfully do this is to get just FEW PEOPLE to adopt your product or service first, then use what I call PEER-INFLUENCE STRATEGY (PIS) to get their friends and family members to adopt your product. This is one strategy that BEER COMPANY adopted. Till date, most people who drink, were PEER-INFLUENCED.
2. The Law of Momentum
Once people are on a trail and rolling, to stop them can really be difficult. This apply especially when it comes to HABIT FORMING.
Have you noticed that at a point mobile devices where what was part of our lives, but after it introduction, adoption and constant use, people find it so hard to go out without going with their devices – becomes second nature. Some people will go back home to pick their devices.
One place most people change their habits, way of doing things is during a major disaster or a major success. These thresholds are points at which people can be introduced to new habits. At these thresholds people can easily SWITCH their habits or ways of life.
3. The Law of The Big Man
Get an authority to buy in, adopt and endorse your product. People buy more when they hear people they respect talk about such product. Do you have someone influential that you can give your product to for free. Why? If such a person can have a taste and the product is so good, he won’t mind talking about it to others whom he has influence over.
4. The Law of Cost
There is what I call COST SCARE. Yes, cost can scare potential adopters or buyers. The higher the cost, the fewer the people who will want it.
You will have to determine what cost will not SCARE away people who needs what you have.
5. The Law of Existing Pattern
“With the introduction of the personal computer in 1970’s, there was another opportunity to change from the standard QWERTY keyboard layout. But the QWERTY keyboard remained as Computers manufactures wanted the typist to engage with the computers. To make the change over to computers less of a hassle and to reduce the learning curve, the keyboard design was not changed.”
Ask yourself, “What are the people used to that CAN BE ADAPTED to my invention, product, service or idea?”
If you can get that right, adapt it into your product or service; easily it will click with them. The learning hurdle will be easily crossed; the unfamiliarity resistance will be low and the buy-in will be high.
Do you have a product, service, or programme, blog, write ups, and so on, that you want to introduce to the market? Let’s talk about it.
Let me hear from you.
Become Who You Are Born to Be!